Reflection Based On The Ideal Of Worship As Empowerment Essay

This reflection based on the ideal of â€Å"Worship as Empowerment.† We shall explore the contemporary side of African-American Christian adoration. Which, begins with the religious heritage the African slaves transported with them on their journey to the New World. Next, let us investigate the religious studies of African-American worship, with a focus on its characteristics, empowerment, and elements Heritage of African American Religious The Africans brought immeasurable religious beliefs and practices to America. Their beliefs included a superior, compassionate God, which generated the universe and was its definitive Provider. The Devine intervention of religious philosophies and practices began for African prior to their capture and surviving both the sea journey undertaken by slave ships from West Africa to the West Indies and the consequences of slavery. The Africans incline to view existence holistically; the nonspiritual and the holy are mutually undivided realities that exist in aggressive tension but interconnected occurrences. Slaves embraced this understanding of life, resulting in worship with no constraint to place nor time. Some scholars such as E. Franklin Frazier, contends that slavery in the United States expunged all the religious traditions of the slaves. Conversely, others, including Melville Herskovits, which challenges residuals, existences, and Africanisms,† are still palpable in African-American ethos, specifically in its religiousShow MoreRelatedAn Reflection Based On The Ideal Of Worship As Empowerment1305 Words   |  6 PagesWorship in the African American Expression _ Worship as Empowerment This reflection based on the ideal of â€Å"Worship as Empowerment.† We shall explore the contemporary side of African-American Christian adoration. Which, begins with the religious heritage the African slaves transported with them on their journey to the New World. Next, let us investigate the religious studies of African-American worship, with a focus on its characteristics, empowerment, and elements. Heritage of African AmericanRead MoreThe Student Non-Violent Coordinating Committee (SNCC)1699 Words   |  7 Pagesone individual is more prominently represented than Martin Luther King Jr. . He is remembered in books, statues, and even streets bearing his name in almost every city. 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There is still no organized set of doctrines and teachings that constitute Rastafarianism, and no organized Rastafarian church, temple, or worship space exists. 8. There are numerous sects and groupings of Rastafarians, each holding to its own beliefRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesChange 174 174 Text iii Cases 221 221 225 The Consolidated Life Case: Caught Between Corporate Cultures Who’s in Charge? (The)(Jim)(Davis)(Case) Morin−Jarrell †¢ Driving Shareholder Value I. Valuation 229 229 253 279 1. The Value−Based Management Framework: An Overview 2. Why Value Value? 4. The Value Manager Harvard Business Review Finance Articles Eclipse of the Public Corporation 308 308 323 323 330 330 Article How I Learned to Live with Wall Street Article Second

Racial Discrimination An American Civil Rights Activist

Al Sharpton an American civil rights activist talked about racial discrimination in America today and said â€Å"As I often say, we have come a long way from the days of slavery, but in 2014, discrimination and inequality still saturates our society in modern ways. Though racism may be less blatant now in many cases, its existence is undeniable.† (Al Sharpton. BrainyQuote.com) Racial discrimination is a pessimistic reality that affects everyone in our society. Racism has destroyed and ended many lives but continues to happen due to this country being burdened by a racial blockade.. The legacy of discrimination continues to weigh on present-day. Current day discrimination persists through American life in various aspects like criminal justice,employment opportunities,educational services, mass media,wages,politics etc. In order to end racial discrimination, we must break down the causes of this abiding issue.In our faltering efforts to deal with descrimination in America, an abundent amount of time is focused on responding to symptoms rather than the root causes. This may explain why history is continuing to repeat itself. We must thoroughly understand why the American people feel the need to discriminate against people of color. Three major root causes that protrude are mass media and pop culture, lack of awareness and, political insinuation. Mass media and pop culture is a major contributor to racial discrimination in today’s America. In the article â€Å"Racism -- it’s theShow MoreRelatedThe Cold War Between Communism And Communism1382 Words   |  6 PagesAfter WW2, United States became the greatest power in the world; many American politicians thought that Unites states should play the role as a leader to â€Å"lead the rest of the world to a future of international cooperation, expanding democracy, and ever-increasing living standards (Give me Liberty P952).† They wanted to express the idea of equality, civil rights, and the freedom to the world, and hoped to build an easier world for democracy and capitalism. However, Soviet Union, which was the onlyRead MoreEssay on The Civil Rights Movement1014 Words   |  5 Pagesoutline the main events of the African-American Civil Rights Movement. Specifically, the focus will be on the main activists involved in the movement such as Martin Luther King J r and Rosa Parks and the major campaigns of civil resistance. 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Assurance and Corporate Governance

Question : Write an essay that explains and critically discusses the development of the wording of the external audit report and the IAASBs latest pronouncements on its further improvement. As a minimum your answer should encompass the following aspects: Perceptions on the purpose of the external audit report. Explanation of how and why the wording in the external audit report has evolved and why further changes have been considered necessary. Explanation and critical appraisal of the IAASBs latest pronouncements, including stakeholder reaction. Justified conclusions and final observations. Answer : Introduction Audit is defines as a going concern, including appropriateness of management and use of accounting and financial statements of the existing organisation (Lienert, 2007). Ongoing concern is referred to a set of activities which are use for the better improvement of the any activities. Auditing is a dynamic view which is changes all time, and this is for the improvement of the organisation business structure, financial statement also. Auditors are followed some rules and regulations and these rules and regulations are maintain by an organisation board. Key elements of Auditing There are two types of Auditing, external Auditing and Internal Auditing. Auditing is required for audits of financial statements of a company (Moeller Brink, 2009). The key audit matters are the judgments of auditors in relations to the companys financial and accounting report whether it is right or not. As internal audit, external audit is also very necessary for the growth of the companys existing and improvement. Internal Audit is not enough for the organisation; internal audit can be manipulated with the influence of the board of director to deceive the external users of the financial statement. On the other hand external audit is carried out to determine the fraudulent or any miss statement carried out by the organization for the given fiscal year. Behind this reason external auditing is very necessary for organisations (Monks Minow, 2011).Auditing is also a technique through which the auditors are justifies the financial statement and finds errors which are included with the existing report. Auditing is also a financial method by which the organisation can improve their current situation. Perceptions of the Purpose of External Audit Report Like as internal audit report External audit report also very important for an organisation to improvement their current position as well as in future also. Because financial statement is affected the companys position (Paquet, 2013). If the financial statements are that is balance sheet, income statements and other financial issued which are related to the organisations .Management of any organisation are responsible of preparing the fair presentations of the consolidation. Management creates some rules and regulations on behalf of the organisation. And these rules and regulations are maintained by the employees as well as the high level mangers and the accountants also. Corporate Governance also establishes some laws, rules and regulations and these are must be obeyed by the auditors. But sometimes, there are few entities that not work properly which means they take some unfair practices (Rogers, 2009). To remove these types of unfair practices, external Audit is very necessary for the organisation. On the other hand, the valuation of financial instrumental structure of whole financial instruments which are related to the organisations itself. These financial instruments are includes companies shareholders, stack holders, account payable, account receivable and also some other things which are related to organisations financial status. Revenue recognition is a concept which is related to the long-term contracts which are short term and long term. The process of revenue measures is the total volume of materials which are formulated within the company (Rolfe, 2006). This amount is called as the Group total revenue. Internal Auditors prepare a statement of group total revenue. Here they include balance sheet of a company, income statements, and cash flows, debited and credited amounts. But sometimes, the internal auditors have not prepared the statement according to the rules, which means they take some unfair practice which are not good for the corporate. For t hese reasons External audit is very necessary for the companys growth (Lienert, 2007). External auditors are following the actual terms and conditions. At first the external auditors are check the audit report which is prepared by the internal auditors whether they take some unfair policies or not (Salinger, 2005). The main motto of the external auditors is to maintain the rules and regulations with the accordance to the IFRS. The main purpose of external audit is to mention the factors which are treated unfair practices, and these activities are not good for the companys growth. Evolution of External Audit and the Reason In the recent context, there have been some numerous changes are made in the standard auditors report (SAR) in order to make some improvements. The process includes the addition of wording and related methods for adhering that in order to clarify the copes of the audit. Also, the respective responsibilities of the management and auditors are being done by considering this particular basis (Scharfman, 2009). The wording related requirements are done in order to keep the audit report right in track by maintaining its pace with the globalized economy (Lienert, 2007). Also it is done by considering the complexity if the financial reporting requirements. The need of wording used in the auditing reports done by the external auditors becomes more essential as those reports were not meeting the standard needs and requirements of the financial statement users. The explanation of the wording and its standards lie on the less use of the technical words and present those such a manner that can facilitate the process of good understanding by the readers (Scott Jacka, 2011). The previous problem raised with the wording was the lack of appearance of common meaning for the users who read the report. This particular problem seems to be especially present in the explanations of the respective responsibilities of management and the auditor as well as the characteristics and scope of audit. The evolution in the wordings used in the external auditing reports can be observed as necessary by considering the following issues and concerns: Lack of fair presentation and failing to establish the true and fair view The lack of materiality and the misstatement of the material Failure to provide the reasonable assurance Avoiding these consequences are considered as the relevant or useful in terms of the external auditing report and. Therefore, in order to deliver the precise understanding to the readers or users of the report is judged as important (Lienert, 2007). These are the main reasons for which the basic evolution and needed amendments have been done. Explanation and Critical Appraisal of the IAASB Procurements including Stakeholder The International Auditing Standards Board (IAASB) is known as the independent body which sets the standards for the auditing report by serving those according to the public interests and provides the assurance to maintain the standards by facilitating the coverage of the national as well as international means (Anhal, 2003). Stakeholder play a vital role in audit and thus help to maintain the overall ethic and code of conduct related to the financial statement. In order to do so, IAASB maintains the entire quality and consistency of practices throughout the overall auditing practices in the world and by the way of the process strengthening the public confidence in terms of global auditing and assurance profession. Therefore, it is quite clear that IAASB uses some guided procurement to make the overall practices consistent (Scharfman, 2009). After critically examining the standards and rules of the IAASB, the fact can be established that the entire procurements are done by considering two ways, such as, focusing on the quality and focusing on the auditors reporting. As part of the quality related concern, the fact is quite an evident that the process of global financial stability is supported by the high-quality reporting (Collings, 2014). An auditors duty is to instil the trust in the auditing report by focusing on the quality. The basic importance is given to the quality related aspect in order make it relevant to the requirements of the various stakeholders involved in the financial reporting supply chain (Lienert, 2007). Keeping in the mind about the various interests of the different stakeholders, IAASB had developed the publication of A Framework for Audit Quality: Key Elements that Create an Environment for Audit Quality in order to secure and maintain the quality facilitated by the way of describing different ele ments in a holistic manner for the different firms or organizations. Thus, the standards of the different contextual factors and relevant interactions are maintained with the accordance to the national or international standards (Scharfman, 2009). On the other hand, IAASB had developed some of the procurements in order to focus on the auditors reporting to make that enhanced and provide more value and meaning for the investors and other stakeholders (Ericson, et al., 2003). According to the belief of IAASB, the interests of investors and other stakeholders of the firm can be achieved and the process can be accelerated by the Auditor Reporting project. The above discussion suggests that the entire IAASB procurements are developed by following the inclusion of the input from the general public. Also, the member bodies of IFAC and Consultative Advisory Group that represents the preparers, regulators, users of financial statements are given the priority on the development (Frase, 2000). Conclusion and Final Observations Out if the above discussion, the several facts regarding the best practices of auditing as well as the identification of several issues are being established. According to the fact acknowledgement, the result generated from the dysfunctional governance mechanisms, different types of corporate governance processes and the ineffective risk assurance can lead to the catastrophic impacts on the entire auditing practices. Therefore in order to maintain the good practices in the overall processes of both external and internal auditing, the organization needs to implement the risk management and control various resources (Lienert, 2007). The particular need of achieving the various goals and objectives of the firm, the directors and managers of the firm should need to work on a together basis. In an addition of integrating the required auditing functions, the risk management protocols and devising the proper corporate strategies are essential in order to improve the entire governance framew ork. This particular instance can provide the faith into the corporate market by the way of meeting the interest levels of the various stakeholders (Scharfman, 2009). Therefore, the suggestion can be delivered by the way of observation that regardless of effective and efficient governance practices, the entire process of assurance and auditing function can face the risk of meeting with the failure due to the uncanny activities of the boards and the management (McCrackan, 2005). It is considered that the risk of loss resulting from the failure process or inadequate functions from the external events, people of the organization or systems can lead to lower the governance environment entangled with conformity and assurance. References Anhal, A. (2003).Engaging the board. Santa Monica, CA: RAND. Collings, S. (2014).Frequently Asked Questions in International Standards on Auditing. Hoboken: Wiley. Ericson, R., Doyle, A., Barry, D. (2003).Insurance as governance. Toronto, Ont.: University of Toronto Press. Frase, L. (2000).The curriculum management audit. Lanham, Md.: Scarecrow Press. Lienert, I. (2007).British Influence on Commonwealth Budget Systems. Washington: International Monetary Fund. McCrackan, A. (2005).Practical guide to business continuity assurance. Boston: Artech House. Moeller, R., Brink, V. (2009).Brink's modern internal auditing. Hoboken, N.J.: Wiley. Monks, R., Minow, N. (2011).Corporate governance, fifth edition. Chichester, West Sussex, U.K.: John Wiley Sons. Paquet, C. (2013).Implementing Cisco IOS network security. Indianapolis, Indiana, USA: Cisco Press. Rogers, M. (2009).Financial Operations. Burlington: Elsevier Science. Rolfe, T. (2006).Financial Accounting and Tax Principles. Burlington: Elsevier. Salinger, L. (2005).Encyclopedia of white-collar corporate crime. Thousand Oaks, Calif.: Sage Publications. Scharfman, J. (2009).Hedge fund operational due diligence. Hoboken, N.J.: Wiley. Scott, P., Jacka, J. (2011).Auditing social media. Hoboken, N.J.: Wiley. Vallabhaneni, S. (2013).Wiley CIA Exam Review 2013, Internal Audit Practice. New York: Wiley. Weirich, T., Churyk, N., Pearson, T. (2012).Accounting auditing research and databases. Hoboken, N.J.: Wiley.

Starlet of the Century Audrey Hepburn free essay sample

A study of the life of the great Hollywood actress Audrey Hepburn. This paper describes in-depth the life of Audrey Hepburn, the infamous Dutch Hollywood actress. The paper begins with her as a girl, born into Dutch Royalty, she suffered from hunger and poverty in Nazi occupied Holland. The paper provides chronological summaries of her role in all her films and plays, which provides the reader with a great sense of her enormous contribution to popular culture. It includes details of her personal life and her work as a special Goodwill Ambassador to the United Nations Childrens Fund (UNICEF). Gigi was Audreys ticket to America. At the shows premiere in New York, Audrey was surprisingly visited by James Hanson, who had come to formalize their engagement (Paris 74). The run of Gigi was over by the spring of 1952. However, Audreys career was about to take an even greater step forward. We will write a custom essay sample on Starlet of the Century: Audrey Hepburn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Paramount Pictures was searching for a young girl to play the role of Princess Anne in Willy Wylers Roman Holiday (1953). Audrey was about to costar with Gregory Peck in her first American film. However, the film had forced her to postpone her wedding date. In fact, as soon as she got the part, the studios had advised her not to get married in the belief that millions of lovestruck fans would be disappointed (Paris 80). Audrey was soon convinced that she was not ready to be married, and she broke off her engagement to James Hanson.

Settler In Colonial America Essays - Tropical Agriculture

Settler In Colonial America Essays - Tropical Agriculture Settler In Colonial America The settlers in Colonial America continued to cook in tradition with their heritage, while incorporating new foods into their diet. Colonists had staple foods which they used in almost everything, but they also had seasonal foods. All and all most settlers had similar diets to the ones they had had in their old country, but when faced with an abundance of new, unfamiliar edibles, they couldn't help but try them. The main staple food of the settlers was actually a food native to America: corn. Every farmer grew corn as the early settlers were taught by the Native Americans. Indians taught the settlers how to harvest the corn, how to grind it into meal and how to preserve it throughout the year. Settlers made it into an oatmeal-like dish and this could be eaten for breakfast and even sometimes lunch. They were careful not to waste the rest of the corn either. The stalks were used as food for the cattle in the winter, the husks to stuff mattresses, and the cobs as jug stoppers, tool handles and the bowls of pipes. Chickens also enjoyed the kernels. Another staple food was the hog. ....[hogs] were excellent foragers and able to live on what they found in the woods.....(Hawk p38). These characteristics made them easy and cheap to take care of. Additionally, hogs provided a large amount of meat for the settlers. The meat from four fairly sized hogs could last a family through the winter. A hog killing was quite an orderly project considering the fact that settlers used every part of the hog. An old colonial saying used to say All of the hog is used except the squeal.(Breen p47). The blood was caught and used in blood pudding, the intestines for sausage skins and chitterlings, and the fat portions for lard. The shoulders, hams, and bacon flanks were salted and cured to eat in the future. The Native Americans tried to introduce the settlers to other new foods, but some didn't catch on. For example, sweet potatoes were tried, but they quickly rejected. Settlers basically didn't like vegetables and believed they were food more meet for hogs and savage beasts to feed upon than mankind(Hawk p75). The only vegetables they really ate were ones brought from Europe: parsnips, turnips, onions, peas, carrots, and cabbage. Cabbage was a favorite of the Dutch and the German settlers. With it they introduced koolslaa(coleslaw) and sauerkraut into the culinary world. Settlers also ate other game and produce. Venison, raccoon, chicken, goat, and beef were all part of a persons diet as well as seafood and flying game. Some popular berries eaten by colonists were huckleberries, blackberries, blueberries, also called sky berries, and wild strawberries. As far as how food was prepared, settlers stuck mostly to the traditional cooking ways of their old countries, especially the English Puritans. Their meals are described by one author as being dull and tasteless.... (Wright p75). The day began with breakfast. Breakfast usually consisted of a hot cereal-like dish called samp, which was corn pounded into a powder and eaten hot or cold with milk and butter. Sometimes, if one was lucky, a little molasses was added. A similar meal was eaten for lunch, and then came dinner. Dinner usually consisted of a stew or pottage whose contents varied according to the season. Little spice was added to these leaving them pretty flavorless. In the German settlements of Pennsylvania, food would be a tad more lavish for special occasions. One major event was a barn raising. While the men worked on the barn, the women prepared the feast that would be had afterwards. The tables were set with metzel soup, hamburg soup, wurst, sauerkraut, potatoes, snitz and knep, assortments of pies and cakes and a variety of spreads. Another event in the new German culture was the autumn butchering in late November. People would spend the day cutting meat, making sausage, rendering lard, making scrapple, and smoking hams and bacons over fires. The Settlers of Colonial America didn't have a fancy outlook on eating. They cooked and ate as needed. Gourmet suppers were not very common. Even though the settlers food and preparation style were traditional and basic, they still incorporated the new

Encantar Conjugation in Spanish, Translation, Examples

Encantar Conjugation in Spanish, Translation, Examples Encantar is a transitive verb that can be translated as to enchant or to bewitch. However, it is most often used to express an extreme like or love for an object. For example, Me encanta el chocolate is translated as I love chocolate. This article includes encantar conjugations reflecting this usage in the present, past, conditional and future indicative, the present and past subjunctive, the imperative, and other verb forms. Encantar as a Backward Verb The verbs encantar and gustar have a unique property: they are considered backward verbs. They are frequently used in the third  person, where the  subject  in the English sentence becomes the  object  in Spanish. For example, the English sentence I like the house (subject verb object) is reversed as me  gusta  la casa (object verb subject)  in Spanish. If we wish to say I like the house very much or I love the house, the phrase would be translated as Me encanta  la casa. Backward verb sentence construction is not unique to Spanish. English also uses this sentence formation in some instances. For example, look at the flipped sentence, Love matters to me. This backward construction in English and Spanish is inherited from Latin verbs in the 1500s that had this flipped verb-subject usage. The Spanish language uniquely borrowed several verbs from Latin, used the Latin backward construction, and then extended this construction to more than two dozen newly formed verbs over time.   The following list includes other  Spanish backward verbs. Note that most are used to describe opinions or psychological/physical reactions, possession, or involvement. aburrir - to borefaltar - to lackmolestar - to botherinteresar - to interestdisgustar - to disgustpicar - to itchfastidiar - to annoyimportar - to care about somethingquedar - to remain Encantar Conjugation When used with the meaning of to enchant or to bewitch, encantar is conjugated like any regular -ar verb such as tratar, or ayudar. For example, you can say La bruja encanta a la nià ±a (The witch enchants the girl). However, encantar is more commonly used as a backward verb meaning to love something. To reflect this popular usage, this article includes conjugations of encantar as a backward verb. For all of these conjugations, the subject of the sentence is the object that is loved. If the object is singular or a verb, the third person singular conjugation is used, and if the object is plural, the third person plural conjugation is used. Note that all of the conjugations use indirect object pronouns to show who loves the object, and the object always includes the definite article (el, la, los, las). Sentences with verbs like encantar may include the preposition a  plus a pronoun or noun that matches the  indirect object. This is usually included to draw attention to or make explicit the entity that is doing the liking. For example, A muchas mujeres les encantan los cuentos de amor,  which means,  Many women really like love stories. Present Indicative A mà ­ me encanta(n) Me encanta leer. I love reading. A ti teencanta(n) Te encantan las pelà ­culas de accià ³n. You love action movies. A usted/à ©l/ella leencanta(n) Le encanta aprender espaà ±ol. She loves learning Spanish. A nosotros nosencanta(n) Nos encanta la comida italiana. We love Italian food. A vosotros osencanta(n) Os encanta hacer ejercicio. You love exercising. A ustedes/ellos/ellas lesencanta(n) Les encantan los tulipanes. They love tulips. Preterite Indicative We use the preterite to describe completed actions in the past. When used with encantar, it usually means that when you see or experience something for the first time, you love it. A mà ­ me encantà ³/encantaron Me encantà ³ leer. I loved reading. A ti teencantà ³/encantaron Te encantaronlas pelà ­culas de accià ³n. You loved action movies. A usted/à ©l/ella leencantà ³/encantaron Le encantà ³ aprender espaà ±ol. She loved learning Spanish. A nosotros nosencantà ³/encantaron Nos encantà ³ la comida italiana. We loved Italian food. A vosotros osencantà ³/encantaron Os encantà ³ hacer ejercicio. You loved exercising. A ustedes/ellos/ellas lesencantà ³/encantaron Les encantaron los tulipanes. They loved tulips. Imperfect Indicative We use the imperfect tense to describe ongoing or repeated actions in the past. When used with encantar, it would mean that you used to love something, but not anymore. A mà ­ me encantaba(n) Me encantaba leer. I used to love reading. A ti teencantaba(n) Te encantabanlas pelà ­culas de accià ³n. You used to loveaction movies. A usted/à ©l/ella leencantaba(n) Le encantaba aprender espaà ±ol. She used to lovelearning Spanish. A nosotros nosencantaba(n) Nos encantaba la comida italiana. We used to loveItalian food. A vosotros osencantaba(n) Os encantaba hacer ejercicio. You used to loveexercising. A ustedes/ellos/ellas lesencantaba(n) Les encantaban los tulipanes. They used to lovetulips. Future Indicative A mà ­ me encantar(n) Me encantar leer. I will love reading. A ti teencantar(n) Te encantarnlas pelà ­culas de accià ³n. You will loveaction movies. A usted/à ©l/ella leencantar(n) Le encantar aprender espaà ±ol. She will lovelearning Spanish. A nosotros nosencantar(n) Nos encantar la comida italiana. We will loveItalian food. A vosotros osencantar(n) Os encantar hacer ejercicio. You will loveexercising. A ustedes/ellos/ellas lesencantar(n) Les encantarn los tulipanes. They will lovetulips. Periphrastic  Future Indicative   A mà ­ me va(n) a encantar Me va a encantar leer. I am going to love reading. A ti teva(n) a encantar Te van a encantarlas pelà ­culas de accià ³n. You aregoing to loveaction movies. A usted/à ©l/ella leva(n) a encantar Le va a encantar aprender espaà ±ol. She isgoing to lovelearning Spanish. A nosotros nosva(n) a encantar Nos va a encantar la comida italiana. We aregoing to loveItalian food. A vosotros osva(n) a encantar Os va a encantar hacer ejercicio. You aregoing to loveexercising. A ustedes/ellos/ellas lesva(n) a encantar Les van a encantar los tulipanes. They aregoing to lovetulips. Present Progressive/Gerund Form Present Progressive ofEncantar est(n) encantando A ella le est encantando aprender espaà ±ol. She is loving learning Spanish. Encantar Past Participle Present Perfect of Encantar ha(n) encantado A ella le ha encantado aprender espaà ±ol. She has loved learning Spanish. Conditional Indicative The conditional tense is used to talk about possibilities. A mà ­ me encantarà ­a(n) Me encantarà ­a leer si tuviera ms tiempo. I would love reading if I had more time. A ti teencantarà ­a(n) Te encantarà ­anlas pelà ­culas de accià ³n, pero son muy violentas. You would loveaction movies, but they are very violent. A usted/à ©l/ella leencantarà ­a(n) Le encantarà ­a aprender espaà ±ol si tuviera un buen maestro. She would lovelearning Spanish if she had a good teacher. A nosotros nosencantarà ­a(n) Nos encantarà ­a la comida italiana, pero no nos gusta la pasta. We would loveItalian food, but we don't like pasta. A vosotros osencantarà ­a(n) Os encantarà ­a hacer ejercicio si estuvierais en forma. You would loveexercising if you were in shape. A ustedes/ellos/ellas lesencantarà ­a(n) Les encantarà ­an los tulipanes, pero prefieren las rosas. They would lovetulips, but they prefer roses. Present Subjunctive Que a mà ­ me encante(n) El maestro espera que me encante leer. The teacher hopes that I love to read. Que a ti te encante(n) Tu novio espera que te encanten las pelà ­culas de accià ³n. Your boyfriend hopes that you love action movies. Que a usted/à ©l/ella le encante(n) Su profesora espera que a ella le encante aprender espaà ±ol. Her professor hopes that she loves to learn Spanish. Que a nosotros nos encante(n) El cocinero espera que nos encante la comida italiana. The cook hopes that we love Italian food. Que a vosotros os encante(n) La doctora espera que nos encante hacer ejercicio. The doctor hopes that we love exercising. Que a ustedes/ellos/ellas les encante(n) El decorador espera que a ellas les encanten los tulipanes. The decorator hopes that they love tulips. Imperfect Subjunctive Note that there are two options for conjugating the imperfect subjunctive: Option 1 Que a mà ­ me encantara(n) El maestro esperaba que me encantara leer. The teacher hoped that I would love to read. Que a ti te encantara(n) Tu novio esperaba que te encantaran las pelà ­culas de accià ³n. Your boyfriend hoped that you would love action movies. Que a usted/à ©l/ella le encantara(n) Su profesora esperaba que a ella le encantara aprender espaà ±ol. Her professor hoped that she would love to learn Spanish. Que a nosotros nos encantara(n) El cocinero esperaba que nos encantara la comida italiana. The cook hoped that we would love Italian food. Que a vosotros os encantara(n) La doctora esperaba que os encantara hacer ejercicio. The doctor hoped that you would love exercising. Que a ustedes/ellos/ellas les encantara(n) El decorador esperaba que a ellas les encantaran los tulipanes. The decorator hoped that they would love tulips. Option 2 Que a mà ­ me encantase(n) El maestro esperaba que me encantase leer. The teacher hoped that I would love to read. Que a ti te encantase(n) Tu novio esperaba que te encantasen las pelà ­culas de accià ³n. Your boyfriend hoped that you would love action movies. Que a usted/à ©l/ella le encantase(n) Su profesora esperaba que a ella le encantase aprender espaà ±ol. Her professor hoped that she would love to learn Spanish. Que a nosotros nos encantase(n) El cocinero esperaba que nos encantase la comida italiana. The cook hoped that we would love Italian food. Que a vosotros os encantase(n) La doctora esperaba que os encantase hacer ejercicio. The doctor hoped that you would love exercising. Que a ustedes/ellos/ellas les encantase(n) El decorador esperaba que a ellas les encantasen los tulipanes. The decorator hoped that they would love tulips. Encantar Imperative The imperative mood is used to give commands or orders. If you use encantar as a regular verb meaning to enchant or bewitch someone, then you can use the imperative forms as with other regular -ar verbs. However, when encantar is used as a backward verb to mean to love something, the subject of the sentence is the person who loves the object. Therefore, if you form the imperative for these backward verbs, you would be telling the object to enchant the person, instead of telling the person to love the object. For that reason, the imperative forms of encantar are rarely used when the verb is a backward verb. If you wanted to tell someone to love something, you could use a structure with the subjunctive, such as Quiero que te encante bailar (I want you to love dancing).

How media effects Arab Spring Research Paper Example | Topics and Well Written Essays - 1750 words

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Internet Information Essay Example | Topics and Well Written Essays - 500 words

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Christmas-Time Essay Example for Free

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The Marburg Virus :: Personal Narrative, Autobiographical Essay

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Metabical Case

Table Of Contents 1. 0 2. 0 3. 0 Introduction Executive Summary Situation Analysis 3. 1 Identification Of The Problem 3. 2 Market Analysis 3. 3 SWOT Analysis 3. 4 Target Market Marketing Communication Strategy 4. 1 Marketing Communication Plan/Objectives 4. 2 Marketing Budget 4. 3 Schedule for Key Marketing Communication Activities 4. 4 Promotional Strategies 4. 4. 1 Advertising Strategies 4. 4. 2 Promotion and Public Relations 4. 4. 3 Sales Force 4. 4. 4 Comprehensive Support Program 4. 5 Product Strategies 4. 6 Distribution Strategies 4. 7 Pricing Strategies 4. 7. 1 Potential Customer 4. 7. 2 Sales Forecast 4. . 3 Return on Investment (ROI) Conclusion 4. 0 5. 0 1 1. 0 INTRODUCTION Cambridge Science Pharmaceuticals (CSP) was an International health care company with a focus on developing, manufacturing, and marketing products that treat metabolic disorders, gastrointestinal diseases, immune deficiencies, as well as other chronic and acute medical conditions. The company captured ove r $25 billion in sales in 2007. Barbara Printup is the senior director of marketing of CSP who is responsible for the most successful product by CSP, Zimistat. CSP had assigned Printup to be in-charged of the upcoming U.S product launch of CSP ¶s newest prescription drug, Metabical. Barbara Printup, Senior Director of marketing for Cambridge Sciences Pharmaceuticals (CSP) will be the person who is responsible in the product launch of Metabical which scheduled for January 2009. It was now February 2008, and Printup ¶s first order of business was to develop a viable positioning strategy and associated marketing communications plan for Metabical. 2. 0 Executive Summary Cambridge Science Pharmaceuticals (CSP) came out with the first prescription drug approved by the FDA specifically for overweight individuals called Metabical.The majority of Metabical trials participants reached their weight-loss goals by week 12. Although pricing had not been finalized, CSP estimated the retail pri ce for the drug would be approximately $3 to $5 per day, with the average course treatment lasting 12 weeks. In this report, we will conduct an analysis for CSP ¶s product, Metabical starting from the analysis of the industry. We will then elaborate the issues regarding overweight and obesity in the United States and analyse the market survey done by the company regarding overweight issues in order for us to decide which is the best market segmentation that we should target.The second focus in this report would be the positioning strategy which we will state the point of parity and point of differences of Metabical and come out with the positioning strategy and target market. The third focus will be the the SWOT analysis of the product which we will state the strengths, weaknesses, opportunities, and threats of Metabical which lead us in deciding which marketing communication strategy need to be taken next. Finally, we will discuss on marketing communication strategy which best su it with the product so that CSP able to communicate well with the target consumer.To decide the best positioning strategy and marketing communication plan, CSP had spent so much time and money in R&D and on FDA trials for Metabical. Printup was well aware that in order to recoup this massive investment, the drug need not only a successful launch, but also long term, steady demand. If Metabical were not successful with initial consumers, credibility of the drug would be in question and FDA approval would mean little. Printup still needed to flesh out the optimal segmentation, targeting and positioning of the drug, Then she could move on to assessing her current marketing 2 ommunications strategy and developing a timeline for the key activities. The case study had led us in analysing and deciding who was the ideal target consumer? How should each participant in the decision-making process to be addressed? How could these participant best be reached? What was the appropriate message to convey to one of them? What was the role of the support program? What was the optimal rollout schedule for the key marketing communications activities? In this report, Printup will provide all recommendations for the successfull marketing communication strategy and to ensure the long-term steady demand for Metabical. . 1 IDENTIFICATION OF THE PROBLEM OVERVIEW OF OVERWEIGHT ISSUES IN THE UNITED STATE Excess weight is considered a public health crisis in the U. S, with approximately 65% of the entire adult population categorized as overweight, obese, or severely obese. Being overweight is related to a number of serious health complications, and according to the American Obesity Association in 2005, ? the second leading cause of preventable death in U. S. In addition to health risks, overweight individuals endure a significant social stigma as well as outright discrimination.Laziness and self indulgence are common stereotypes associated with this group. Many overweight people feel lik e social outcasts. The professional life of an overweight individual could also be negatively affected, as excess weight has been found to adversely influence, hiring decisions, wages, and promotions. Researchers and health care professionals measure excess weight using the Body Mass Index (BMI) scale. The BMI scale, which calculates the relationship between weight and height associated with body fat and health risk, is appropriate for both men and women.It has three BMI categories of excess weight for adults:overweight (25 to 30); obese (30 to 40); and severely, or morbidly obese (over 40). According to CDC National Centre for Health Statistics in 2002, 65% adults age 20-74 are overweight. Overweight can give negative impact to the people ¶s life such as coronary heart disease, endometrial, breast and colon cancer, gynecological problem, stroke, liver disease, sleep apnea and respiratory problems, hyper tension and many other diseases. People are getting fatter almost everywhere in the world. In 2005, 1. 6 billion adults in the world are overweight while 400 million are obese.The World Health Organization predicts there will be 2. 3 billion overweight adults in the world by 2015 and more than 700 million of them will be obese. MARKET ANALYSIS Marketing survey An extensive market survey had been conducted in 2007 which included 1,000 men and 1,000 women age ranging from 18 to 70 with BMIs of 25 to 29. 9 from various socioeconomics levels. The objective of the market survey is for CSP to understand the consumer ¶s behaviour and what they actually want. 3. 2 3 At first 70% of respondents surveyed were not satisfied with their current weight. 5% 0f them said were actively trying to lose weight but just 15% of them mentioned that were comfortable using drugs to help their weight-loss goals. When we described the benefits of Metabical to participants, 12 % of them immediately ask us to make an appointment with health care providers and request a prescription. I n terms of satisfaction with their current weight in each gender, 75% of women and 65% of men mentioned were dissatisfied with their current weight and appearance, whereas 50% of women and just 30% of men visited a health care provider for annual physical test.Base on survey which respondents mentioned 55% of women and 40% of men wanted to change their behavior to live a healthy lifestyle. While 60% of women and 30% of men said tried and failed to lose weight in past five years. The survey results reveal 65% and 35% of respondents were dissatisfied with current weight-loss options on the market for women and men respectively. In our data pool educational level of respondents as they mentioned was that 75% hold a college degree and 45% hold high school diploma and they were aware of the health risks associated with being moderately overweight.Based on respondents ¶ report, 65% of 18 to 35 years old respondents said that they wish to lose weight to look better and the rest (35%) of the same age group respondents said that they wish to lose weight to improve their overall health. While respondents with 35 years old and above have percentages 40% answers for good looks and 60% for better health. According to survey results 5%, 11% and 20% of respondents who have income level less than $40000, between $40,000 and more than$80,000 respectively mention that they would be willing to pay ? ut of pocket ? for a prescription weight-loss drug. Therefore according to the survey there is a need for a better weight loss drug which is proven and safe to lead a health lifestyle. Market Research Based on statistic on adult population in United States between 1976 and 2000 obviously we can see the percentage of obese and overweight steadily increasing. The percentage of overweight population who had BMI between 25 and 30 which categorized in overweight group was 34% in year 2000. while in the same year 25. % of U. S. populations categorized as obese and 4. 7% into severely obe se. Also the percentage of obesity were rise steadily with age in both gender with the highest occurrence among men age 65 to 74 and women age of 55 to 64 and with overall more prevalence in men rather than women. As we can see the percentage of obese had inversely related with education level and income level. The highest obesity percentages were in less than $25,000 with 32. 5% and level of education less than high school with 27. 4%.Through this experience and strong need to cater the moderately overweight people, health care providers saw their potential customers in them who want to lose unhealthy pounds. Health care providers went ahead to produce the drug and recommend them to use it besides getting help from diet and 4 exercise schedules. Based on reports which were obtained from health care providers one of their major concerns about weight-loss drug was that patients would get back weight when they stopped taking pills. We try to achieve psychographic segmentation of overw eight.According to research which was done on females, they have verity of aims to lose weight. In age 18 to 30 with high school education and under $40000 income have low self-esteem and unrealistic expectation to look like a movie star. And in age group between 25 to 40 with college education and income level $50,000$80,000 said willing to alter current behavior to get back to their old physic. While age 35 to 65 with college education plus and more than $80,000 income mentioned ready to make change to be healthier. In age group 45 to 65 with some college education and income $40,000 to $60,000 want to lose weight but if it is easy.In age group 40 to 65 with some college education and income $30,000-$50,000 they accepted their overweight and they don ¶t want to change the lifestyle. Printup also commissioned a study to analyse psychographic segmentation of overweight individuals. The study revealed that women demonstrated the most distinct segmentation. Out of five psychographic profiles, we feel that CSP should focus into two of it segmentation which is as follows: SEGMENT ? I want to be healthier? DESCRIPTION Want to lose weight to feel better and live longer.Knowledgeable about the importance of nutrition and exercise. Ready to make a change. Focused on gold of reclaiming former weight. Motivated and willing to alter current behaviour. TYPICAL DEMORGRAGPHIC PROFILE Age 35 to 65, college education plus, household income $80,000+ ?I want to wear my skinny jeans? Age 25 to 40, college education, household income $50,000 – $60,000 To support the above findings, in February 2008 focus group study revealed their dissatisfaction with current weight-loss options and the desire for a proven and safe way to drop excess weight.This focus group participants also expressed the desire for a prescription ±strength drug with FDA approval and clinical result to back up weight-loss claim. 5 3. 3 SWOT ANALYSIS SWOT Analysis is a Strategic Planning method that is used to evaluate the strengths, weaknesses, opportunities and threats of a business. It involves monitoring the internal and external marketing environment. Table 1 : SWOT Analysis STRENGTHS i. ii. iii. iv. v. vi. vii. viii. ix. FDA approval Safe and effective in achieving significant weight loss. Less harmful compared to other products.One pill per day Average course treatment lasting12 weeks Combination of Calosera and meditanan created dramatic effect for weight loss. Strong and Comprehensive marketing strategy Experience marketing and R&D team Allocate substantial amount of money in marketing budget i. ii. WEAKNESSES Negative side effect-gastrointestinal discomfort. Not effective for individual with BMI>30 OPPORTUNITIES i. ii. iii. iv. Comprehensive support program Health care plans to include Metabical in their prescription drug program 65% of adult population categorized as over weight, obese or severely obese.No prescription  ± drug options for overweight segment (BMI 25-30 ) available in 2008 except drug Alli approved by FDA Market research indicated of high indication of people wanting to loss weight. i. ii. iii. THREATS FDA imposed stringent regulation due to negative side-effect cases. Increasing herbal / dietary supplements Deceptive marketing claims. v. 3. 3. 1 STRENGTH CSP believed that its prescription drug, Metabical, is far more superior than any weight-loss solution on the market because Metabical would be the first prescription drug approved by the FDA specifically for overweight individuals (i. . , those with BMI of 25 to 30). The combination of calosera and meditonan produced dramatic weight loss for overweight individuals and it is find to be less harmful as compared to other weight loss drugs. It worked in a low dose formulation, thereby reducing stress on heart or liver function than other weight loss drugs tended to produce. Metabical also contained a controlled release feature that required only one pill to be taken per day with aver age course of treatment lasting 12 weeks. It also helps in changing people behavior to a healthier eating habits.CSP is an international company with a strong and experienced marketing and R&D team. CSP has developed a comprehensive marketing strategies and have allocated substantial amount of money in marketing budget. 6 3. 3. 2 WEAKNESSES Despite of its strength, Metabical has few negative side effects associated with excess fat and calories in the diet. It occurs when users consumed high level of fat and calories. These side effects were similar to the gastrointestinal discomfort caused by Alli, only less severe.Metabical ¶s formulation however is not very effective in helping individuals with BMIs of 30 or greater and was, therefore, not recommended for this group. 3. 3. 3 OPPORTUNIES Excess weight is considered a public health crisis in the U. S and approximately 65% of the entire adult population categorized as overweight, obese or severely obese. With these large population , it creates an even bigger market share for Metabical. In addition, no prescription drug option specifically for the overweight segment (BMI of 25 to 30) were available in 2008 except for drug Alli had been approved by the FDA for weight loss used.Meaning there will be no strong competitor for Metabical for the time being. From the market survey and market research conducted by CSP, it showed high indication of people actively wanting to lose weight and live a healthy life style with comprehensive support program will enable individuals to achieve better results than they would from the pill alone. In addition, the support program would teach lifestyle skills for healthy weight maintenance after the initial weight loss was achieved. 3. 3. 4 THREATThe drug industry faced several safety concerns with regard to weight-loss drugs and had been accused of deceptive marketing claims that dempened enthusiasm for the products. This deceptive marketing claim had damaged the industry credibil ity and to regain consumer ¶s confidence would be another big challenge to the drug industries. The rising in the numbers of dietary supplements and herbal products had worsened the situation due to its unregulated condition by the FDA and the products negative side effect such as sudden cardiac death and other serous health risks had reduse people confidence in weight loss drugs. . 4 TARGET MARKET In developing a viable positioning strategy in order to determine the right target market, CSP had conducted an extensive market survey of overweight individuals in the year 2007. Under the market analysis, Barbara Printup also carried out a study to analyze psychographic segmentation of the overweight individuals and they found out that women demonstrated the most distinct segmentation. Based on these findings from the market survey, market research and the psychographic segmentation, we suggest that the target market for Metabical are as the following: 1) 2) 3) 4) 5) 6) 4. 0 Specifica lly for overweight individuals with BMI of 25 to 30. Women with age ranging from 25-65 Women with household income between $50,000 – $80,000 Women with college education and above Concern with health issues caused by overweight and actively trying to lose weight Willing to change current behavior and to live healthy lifestyle MARKETING COMMUNICATION STRATEGY The communication strategy of a prescription weight loss drug such as Metabical had to address all participants in the decision making process.Therefore, the communication strategy must focus on two main targets firstly, the Healthcare Providers and secondly direct to consumers who would be prescribing the medication. The marketing communication strategy should also address the concern of the healthcare providers which is  µthe patient would regain weight after they stop taking the pills ¶ and to include in the communication process by providing solution through Metabical and its continuous support program.As far the end consumers the communication process must address their concern which is  µwant to lose weight to feel better and live longer ¶. The initial Metabical launch budget is as per Table 2 below: Table 2 : Marketing Budget YEAR 1 ADVERTISING Push (Prescriber) Pull (Direct To Customer) Total Advertising $ 1,000,000 $ 12,000,000 ——————-$ 13,000,000 $ 200,000 $ 600,000 $ 2,000,000 $ 500,000 $ 200,000 ——————-$ 3,500,000 $ 3,500,000 $ 800,000 ——————-$ 4,300,000 $ 600,000 $ 1,491,000 $ 255,000 $ 23,146,000 PROMOTIONDevelopment of Support Program Lunch & Learn Seminars / Other Promo Production of Support Program Training / Promotion Materials Direct Mailing To Health Care Providers Total Promotion PUBLIC RELATIONS Medical Education Meeting and Event Press Release / Materials Total Public Relations Market Research Sales Force Allocation Product Management Allocation TOTAL BUDGET It is also very important for the marketing communication strategy to have the timeline for the key marketing activities and we proposed the optimal roll out schedule for key marketing communications activities to be as follows: 8Table 3 : Schedule of Marketing Communication Activities TIME LINE Sales Force Road show On Clinical Information by sales Pharmacies Team Advertising To Create Brand Awarenes & Knowledge Advertising Branding Image Promotion & Public Relation Product Launch Continues Support Program YEAR 1 YEAR 2 FEB 2008 JAN 2009 4. 4. 1 ADVERTISING A sum of $13. 0 million had been allocated for these push and pull advertising. Direct-to-consumer (DTC) advertising is a new phenomenon in the drug industry due to the introduction of guidelines by the FDA in 1997 that opened up the flood gates to the drug advertisements.The first year, CSP should aggressively spend on the advertising activities to DTC in order to create product knowledge and brand awareness which include television, online (website), radio advertisements and press conference during the product launch in January 2009. In order to meet its objective we propose that the advertisement strategy must go with the tagline ? Losing weight is tough, You don ¶t have to do it alone. Let Metabical and your healthcare provider start you on the road to a healthy weight and better lifestyle?.The Senior Executive of CSP did not agree with the idea of celebrity endorser but we strongly believe that this celebrity spokesperson idea is a great idea and able to attract more customers to buy Metabical. As we know that celebrities have become the trend setter and very influential in terms of their style of dressing, hairstyle, cosmetic that they are wearing, their car model and even what they eat. Thus, a celebrity like Oprah Winfrey can be very influential in attracting more customers especially when she endorse Metabical in her talk show program.Metabical ¶s advertising strategy should also target the professional medical community which is the healthcare provider. For example, they could create a campaign by print ads in leading medical publications and interactive ads online related to health issues in order to raise awareness about the drug and its benefits. 9 This advertising concepts which aimed to healthcare provider must go along with the tagline ? Empower your patients to lose excess weight. Change their unhealthy eating habits and achieve long term success.Introducing Metabical short-term drug therapy and comprehensive support program for overweight patients. It gets results? 4. 4. 2 PROMOTION AND PUBLIC RELATIONS The promotion and public relations budget also included campaign aimed at both healthcare providers and the end consumers. The total budget allocated for this campaign is $4. 3 mil with $1. 3 mil was allocated for promotional campaign in the first year. Before the Metabical launch, pamphlets and reply card for sample of support program should be mai led to 100,000 health care providers as a direct mail campaign.These pamphlets contain information about Metabical. The next best campaign that the marketing communication strategy should focus heavily on is the viral marketing campaign in order to reach the market globally. This viral marketing involves internet sales, social network such as facebook, twitter and blogs in order to create buzz for Metabical. Infact, CSP should set up a team on this viral marketing campaign in order to reach customers faster and cheaper globally.The plan to launch an online contest during Metabical launching day is a good idea whereby Metabical users would have the chance to compete who could reduce their BMI ¶s by the highest percentage. Normally in the weight loss industry, people want to see results and testimonial on the drugs. ` We consider the Public Relations efforts to include pre-launch and atlaunch press release is a good more because it can act as a teaser ad and to inform the public at large that Metabical is the newly safe weight loss drug in the market.The roundtable discussion involving prominent leaders member of media and medical professional in the medical community and medical research symposium to members of media and medical professional, is an important strategy because in order for the weight loss products to be successful, an endorsement by expert is very likely to increase the confidence level of the customers. In addition, the coverage of these high profile events in the leading news organization shall enhance the marketing communication strategy of Metabical.A series of breakout sessions focusing on health issues for overweight patients shall further strengthening the communication strategy in product effectiveness and awareness. 10 4. 4. 3 SALES FORCE The Metabical sales team consisted of 32 sales representatives who service approximately 3,200 medical offices. These sales team had been instructed to give product detail of Metabical to the healthca re providers.In order for the sales team to be effective in meeting objective of creating product knowledge and its benefits, they providing clinical information and to arrange for a visit to at least four medical offices per day in order to finish up the 3,200 medical offices which are already in their data base. CSP also need to increase the number of their sales force team in order to cover the other 100,000 healthcare providers which are still untapped by them. This additional sales force team need to attend all the inquiries that they might receive after the mailing of pamphlets and sample to the said 100,000 healthcare providers. . 4. 4 COMPREHENSIVE SUPPORT PROGRAM The most common problem among the weight loss drug company is that people will start regaining weight once they stop taking the pill and in some cases, these people will gain even more weight then their initial weight. Realising this issue, CSP planned to create a comprehensive support program to complement the Met abical pill. Its goal is to enable individuals to achieve better results than they would from the pill alone. In addition, the support program would teach lifestyle skills for healthy weight maintenance after the initial weight loss was achieved. 200,000 will be spent on the development of the support program and the cost in Year 1 associated with producing the program is approximately $2 million. It is recommended that CSP to add this comprehensive support program in their packaging in the form of a CD in each pack so as to enhance the ability of Metabical users to reach and maintain their weight-loss goals. They can also put it in their website and to other form of social network. The sales force team also need to include this support program in their presentation in order to convey its benefits to the healthcare providers.It must also be well stated in the pamphlets and flyers which they are distributing. 4. 5 PRODUCT STRATEGY Metabical is the first prescription drug approved by FDA specifically for overweight individual with BMI of 25 to 30. Clinical trials proved Metabical to be safe and effective in achieving significant weight loss for overweight individuals. The majority of trial participants reached their weight-loss goals by week 12. Thus, CSP need to decide on the best form of packaging by considering what is the number of pills that would be included in each pack. 11Packing the whole twelve week supply in one package will cause higher pricing and it will effect the number of potential customers. Even though the twelve-week supply will enable the customers to complete the twelve-week cycle in 3 months in a row but it will limit the potential customers only to those who can afford the entire medication program with one-time pay. Therefore, it is advisable to pack Metabical with one pack for four week supply which can make it affordable for everyone. However, there is risk to this one-month packaging whereby there will be no guarantee that the consume rs will complete the entire treatment.As such, it is also suggested to have another packaging with 3 pack for 12 weeks supply and as value added, a CD contain comprehensive support program is attached to it. By attaching the comprehensive support program to the 3 pack of twelve week supply it can definitely attract more customers especially those with higher income bracket of more than $80,000. 4. 6 DISTRIBUTION STRATEGY Being a prescribed weight loss drugs definitely the distribution channels are limited to places such as Drug store, healthcare Providers, Specialty Store uch as Watson, Pharmacy such as Guardian and the latest trend is the Internet Sales. 4. 7 PRICING STRATEGY Pricing is another important factor in determining the success of Metabical. In order to determine the price for Metabical, first we compare with its closest competitor which is Alli ¶s pricing model. We have to also come up with several other assumptions such as by assuming that consumers will be ready to p ay more for a prescription drug and generally people trust prescribed drug rather than the non-prescribed drugs.So, to set higher price for Metabical would not be a problem and would be acceptable by the consumers. Therefore, we come-up with price simulation as per Table 4 below: Table 4: Pricing Simulation METABICAL ALLI Estimated Retail Price Dosage Treatment $3 to $5 Per pill 1 Pill Per Day 12 Weeks (90 Days) $120 Per Pack / $2. 40 Per Pill 1 Pill Per Day 50 Days $2 Per Pill Revenue Per Month Revenue Per Year   ESTIMATED RETAIL PRICE $3 Per Pill $4 Per Pill $5 Per Pill $6 Per Pill $60 $720 $90 $1,080 $120 $1,440 $150 $1,800 $180 $2,160 To sell at $90 per month is to low because Metabical is a prescription drug. To capture a larger group the price should not as high as $150 per month. $120 per month would be the right price for a four weeks supply. Based on Table 4 above, we set Metabical price at $120 per month which we assume would be the right price for a four week supply. 1 2 Pricing strategy is also directly ties with the demand forecast and sales forecast. Thus, based on Market Survey and Market research finding we come up with demand forecast as per Table 4 below: 4. . 1 POTENTIAL CUSTOMER Table 5 : Potential Customer POPULATION OVERWEIGHT POTENTIAL USER (Million) (25 < BMI < 30) (MILLION) 2000 209 34% 71. 06 2008 230 39% 89. 70 FROM MARKET SURVEY 12% – Respondents Immediately Make an Appointment With Their Health Care Provider and Request a Prescription YEAR 2000 YEAR 2008 71. 06 Mill X 12% = 8. 53 Mill 89. 70 Mill X 12% = 10. 76 Mill Say Only 10% Consumers Can Be Reached In The First Year 8. 53 Mill X 10% = 0. 85 Mill 10. 76 Mill X 10% = 1. 08 Mill YEARFrom the above demand forecast, we then come up with the sales forecast as per Table 6: 4. 7. 2 SALES FORECAST Table 6 : Sales Forecast ESTIMATED TOTAL NUMBER OF PACK TO BE SOLD From : 2. 55 Mill Packs (0. 85 Mill X 3 Packs) To : 3. 24 Mill Packs (1. 08 Mill X 3 Packs) Consider Price @ $120 P er Pack CSP WOULD EARN BETWEEN $306 Mill to $389 Mill 4. 7. 3 RETURN ON INVESTMENT (ROI) Table 7 : Return on Investment (ROI) INITIAL YEAR SALES TURNOVER ($ Mill) ACUMULATIVE CASHFLOW ($ Mill) RETURN ON INVESTMENT (ROI) ( % ) (423. 5) (423. 15) YEAR 1 347. 40 (75. 75) -19% : : : YEAR 2 383. 88 308. 13 77% YEAR 3 424. 18 732. 31 183% 515% $2,623. 65 MILL 1. 27 YEARS YEAR 4 468. 72 1,201. 03 300% YEAR 5 517. 94 1,718. 97 429% INTERNAL RATE OF RETURN (IRR) NET PRESENT VALUE (NPV) PAYBACK PERIOD y ASSUMTIONS Product Price : $120 Per Pack (For 1 Month Treatment  ± 30 pills) Estimated Product Sold in Year 1 : From 2. 55 Mill  ± 3. 24 Mill (Say On Average 2. 90 Mill Packs). Turnover Increase by 10% Every Year. Investment Cost $423. 15 Mill. 13 5. 0CONCLUSION Print-up had come up with a strong and comprehensive marketing communication strategy which focus on the brand awareness and Metabical benefits to the targeted group. Based on the extensive market survey and market research as well as the focus group findings, the marketing communication strategy of Metabical will be successfully creating demand for Metabical. Furthermore, being known as the only prescription drug with FDA approval and clinical results to back up weight-loss claims will definitely attract a lot more customers and steady demand in the future. 14

Look at the Way Shakespeare Explores Relationships Between Men and Women in Measure for Measure Essay

When Shakespeare wrote Measure for Measure in approximately 1604, society was very sexist towards females and men were seen as the stronger sex, however Shakespeare included lots of strong female characters in his plays such as Portia in ‘Mercent of Venice’ and Lady Macbeth in ‘Macbeth’, he was aware that his plays wouldn’t change society and that unlimitedly, women are regarded as subservient to men. They were not allowed to vote, state their real opinions, go to university and they were never formally educated; their only expected roles in life were to run the household and provide children. Consequently, many men regarded their wives and daughters as possessions who were expected to abide by their husbands and fathers no matter what. When it came down to relationships with the opposite sex, virginity was regarded as a virtue and a prize. Men expected their wives to be pure in preparation for marriage and the women that had ‘succumbed to the pleasures of the flesh’ before they were married were considered ruined women. Men however were encouraged to learn the arts of seduction and some men of the higher class were sent to Italy to learn the art. In the society of Measure for Measure, men clearly use and abuse women. One of the main characters Angelo is placed in charge of the city in Vienna by Duke Vincentio. The Duke had been quite an easy going ruler who feels that it is time to clean up the Viennese society and administer a greater sense of honour. He chooses Angelo because of the strong characteristics and principles that he has make him stand out for being the perfect person to do so. Despite his name being a play on the word ‘angel’, he absurdly proves to be the villain of the play and along with several other male figures, he uses not only his gender but also his position of power, to exploit several members of the ‘weaker’ sex. When Angelo takes authority as ruler in the Duke’s absence he immediately wishes to make a mark. Unbeknown to him, the Duke has disguised himself as a Friar and has returned to Vienna to observe how Angelo administers ascendancy. Angelo initially comes forth as beyond criticism and determined to rule with an iron fist. When he discovers that a nobleman called Claudio has slept with his partner impregnated her, he orders Claudio be executed as an example to the citizens of Vienna, that such immorality will not be tolerated. The nobleman Claudio is introduced to us in Act 1 Scene 2. As he is being led away to prison, his friend Lucio asks the meaning of ‘this restraint’ and queries as to weather or not it is because of ‘lechery’. Claudio agrees that to a degree, his crime is one of being too lenient in terms of sexual activity and we recognize that this is a society where men and women are expected to show self-control before marriage. Claudio talks about his lover, Julietta with a certain degree of dominance; we learn he had ‘possession’ of her bed but in his justification it was ‘upon a true contract’ and it seemed the liaison was consensual. But also ‘upon a true contract’ could also mean that Julietta has donated herself to the dominant member of the relationship. Also this statement makes the ‘relationship’ appear to be almost a deal or an agreement – in which has been made between the two characters. He also argues that they were as good as engaged but were waiting for the right moment to reveal the news to her family. Their sexual relationship is regarded by Claudio as ‘mutual entertainment’ and we realise that both can be held responsible for their crime however Julietta is now pregnant and they cannot hide their actions from others who can see the ‘shame’ of their union. In addition, the word mainly focused upon, is ‘possession’. This word once again reflects the sexism surrounding this era; in that the male is the dominant and most significant person. Therefore, it is clear that the women (being Julietta in this case) is almost an in-animate object, which is owned or ‘possessed’ by the man. Claudio’s sister, Isabella, is an aspiring nun and when she first heard about her brother’s arrest she snaps at Angelo with ‘make me not your story’. She honestly doesn’t believe that her brother has committed such sin and thinks it is all a story. When she comes to plead for her brother’s life, she is clearly virtuous and innocent; untainted by the ills of society and ready to offer up her life to God. Angelo is overtaken by his desires and attracted to her virtuous nature. He offers the proposition that Isabella ‘yield up’ her body to his ‘will’ and he in turn will grant a pardon for Claudio. The word ‘yield’ suggests Isabella should give in or cower before Angelo’s might as a man and as a ruler. It reflects how Elizabethan men thought of women as possessions, objects and caring about only their bodies and not their souls; that when it came to sex before marriage, women were meant to give up their bodies. Isabella is horrified and refuses, believing that by sacrificing her virginity, she sacrifices her soul. The word ‘will’ shows that Angelo dominates and expects to be obeyed in the ‘relationship’, despite her opinions or rights. As a man in a superior position, Angelo is used to being obeyed and his demands are to be met. This shows us that men treated women as objects to satisfy their needs. In light of how sexist this play has been, at the end of the play in scene 5 I become almost convinced of how vile the Duke is. He tries to portray himself as this great big hero when he helps Isabella save Claudio; but then injustices that by punishing Lucio so harshly. Prostitutes in those days were thought of as strumpets and marriage with such a person was a ‘sin’. So, Lucio is given an option to marry the whore he impregnated but he never has to repent for what he did. Actions like this in the Viennese society were highly frowned upon and this highlights even more how badly men thought about women in these situations because Lucio was devastated when the Duke told him his sentence. Isabella, originally on the verge of becoming a nun, finds herself about to marry the Duke. It is interesting that she is not given a chance to reply to the Duke’s marriage proposal in the play. She is assumedly very content to become the spouse of the town’s leader, mainly since he has saved her brother’s life. But at the same time this situation reinforces her loss of sexual independence. The central conflict in the play revolves roughly around Isabella’s rejection to follow the ways of the majority of the women in Vienna. Her marriage to the Duke confirms her virtue while denying her independence. There are no independent women in Measure for Measure. This is not strange, considering the setting and Shakespeare’s own era. But Measure for Measure gives its women characters even less freedom than other Shakespearean plays. Isabella is the one exception in that she refuses to respond to Angelo’s advances. However, she is still obedient toward the Duke, following all of his instructions. At the conclusion of the play, the Duke administers punishment to all of the people who have done wrong and rewards the good. Angelo is told to marry Mariana, and he escapes death at her request. The Duke probably does not want to execute Angelo, but wants it made clear that his crime deserves such a punishment. Mariana’s reward is Angelo, which she takes happily, although the Duke tells her that he is unworthy of her love. Claudio is allowed to marry Juliet, and Lucio is punished by being made to marry a prostitute. Marriage is not a specific punishment or reward; however in this situation it is definitely a punishment.

Circular Motion Essays

Circular Motion Essays Circular Motion Paper Circular Motion Paper Circular motion is the motion that links velocity, mass, and radius of the string of an object. If any one of the factors is changed, the motion of the object gets affected or the velocity/acceleration gets affected. All objects going through circular motion experience a force called the centripetal force. Centripetal force is the force that acts from the center of the circular path and makes the object move in the curve instead of flying out. In other words, centripetal force is the force that originates from the center and is directed inwards. Also, one important factor in this lab is that the circular motion will be horizontal. In this experiment, the factor that will be changed is the radius of the string. This will bring in a direct change in the motion of the rubber stopper attached to the string. The string will pass through a plastic tube, which will be holding gear and the time for 10 rotations of the rubber stopper will be timed by a stop watch. The velocity will be calculated by using the universally known formula: v = (2r) / t , where v is the velocity, r is the radius of the string and t is the time for one rotation. The main purpose of this experiment is to find out one factor that affects the motion of a rubber stopper in circular motion. In this lab, this factor is the change in radius of the string that is attached to the rubber stopper. In this experiment, the factor that will be changed is the radius of the string. As the radius of the string decreases, the speed of the revolving rubber stopper increases. This would happen because as the radius decreases, the rubber stopper takes less time to circle around with the constant centripetal force on it. In other words as the radius decreases, the size of the circle decreases, hence it takes less time to cover a smaller circle, with the same force acting on the rubber stopper. In other words, the radius of the string is inversely proportional to the velocity of the stopper. Overall, the experiment was carried out with minimum errors and followed as the procedure. There were eight data points with three trials each. The experiment was related to one factor that affected the motion of the rubber stopper in circular motion. In this experiment, that factor was the length of the string (radius). As stated in the hypothesis, the radius was decreased which would increase the velocity of the stopper. But as it can be seen from the data table and graph that as the radius decreased the velocity also decreased. Hence, the radius of the string is directly proportional to the velocity of the stopper. This proves my hypothesis wrong which stated that as the radius decreases, the velocity increases. In my experiment, the radius was decreased which decreased the time elapsed but decreased the velocity as well. This would have happened because as the radius decreased, the stopper actually has to move faster in order to cover the larger circle in the same amount of time. The stopper actually covers much more area of the circle when the radius is larger without taking more time. This theory is exactly opposite as stated in my hypothesis. As it can be seen from my graph and the data table that there were some errors in my experiment. The percent error that was calculated to be 13. 5 % assures the fact that there were flaws in my experiment. One big error was that when the stopper was revolving, the hand often touched the string of the stopper. This often altered the centripetal force acting on the string, hence changing the values of my data. Another error was that not all the time the radius mark (the mark on the string with the marker) used to be exactly under the plastic pipe. Because of this, the values of the radius were altered hence changing the velocity factor in my experiment. The errors/flaws stated above can be prevented by a number of steps. Always during the experiment, the only part the hand should touch is the plastic tube only. Even if the hand touches any other part of the apparatus, the experiment should be stopped carefully and the trial should be re-done. Also, instead of using a marker on the string, he string should be tapped or tagged at the point needed. The tag should be greater than the radius of the hole of the plastic tube so that the tag does not pass through the hole, hence it will not alter the value of the desired radius.

Idioms and Expressions That Refer to Eating

Idioms and Expressions That Refer to Eating Idioms and Expressions That Refer to Eating Idioms and Expressions That Refer to Eating By Mark Nichol This post discusses a number of idiomatic expressions that refer literally or figuratively to consuming food and include some form of the word eat. To say that someone will eat someone else for breakfast is to convey that the first person will easily defeat the other in whatever competition or rivalry they are engaged in. Meanwhile, a dog-eat-dog environment is a highly competitive one, with a hyperbolic notion that people within it are so ruthless that they are like animals desperate enough to kill and eat each other. Similarly, to say that one person will eat another’s lunch is, on the analogy of the clichà © of a child stealing a classmate’s lunch, to suggest that a competitor or rival will best someone else decisively. On a related note, â€Å"Eat one’s young† means to betray someone to whom one has a responsibility. â€Å"Eat your heart out!† is a taunt to someone noted for an accomplishment, skill, or talent expressing that the speaker has outperformed the targeted person in that area; the idiom alludes to the notion that the target will agonize about being outperformed to the extent that it affects the person’s health- the defeat metaphorically eats away at his or her heart. Meanwhile, â€Å"Eat me!† and â€Å"Eat my shorts!† are vulgar taunts, while â€Å"Eat my dust!† from the notion that one will be running or driving faster, leaving the other person in a cloud of dust of one’s making, is milder to the point of being acceptable as a lighthearted jab. To say that one is getting or having a bite to eat, or to invite someone to join one for a bite to eat (or just a â€Å"bite†), suggests that the food consumed will consist of a snack or a light meal, though in reality it may turn out to be a full meal. To eat and run is to dine hurriedly. When one says, â€Å"I hate to eat and run!† it’s generally a jocular apology about doing so. To eat in is simply to dine at home rather than going to a restaurant. â€Å"Eat like a bird† alludes to how many birds pick at their food and seem to eat little, while eat like a pig invites comparison with the hearty enthusiasm of a pig when it eats. To eat one’s fill is to consume food until one is full, and a pregnant woman is said to be â€Å"eating for two† when her appetite increases. To eat someone out of house and home refers to when a house guest demonstrate one’s healthy appetite by exhausting the supply of food in the home of one’s host. To say that one could eat a horse is to express that one is extremely hungry. (It’s unclear why this idiom specifies the horse, which in Western civilization has generally not been considered a source of meat for people except in dire circumstance, rather than another large animal associated with meat, such as a cow. One clue is that the expression appears in several sources as â€Å"so hungry, [one] could eat a horse behind the saddle,† alluding to a traveler being so desperate that he would kill his mount for food.) When one says that one will eat one’s hat if something that seems unlikely is true or something that seems unlikely to happen occurs, the speaker is hyperbolically expressing that he or she will consume the headgear as punishment for his or her skepticism. The implication is that the speaker is so confident of the outcome that he or she believes that there is little chance he or she will have to keep his or her word and carry out the act. By the same token, to eat one’s words is to figuratively ingest them after expressing something that has been challenged or refuted; the idea is the same as having to take back one’s words. Eating crow or eating dirt, similarly, refers to the humiliation of being proven wrong; the notion is of having to ingest something unpalatable. The idea of eating humble pie is a figurative extension. When an idea, or an emotion such as guilt, eats away at someone, it is because the person feels as he or she is being gnawed at, with emotional distress akin to physical harm. By contrast, to say that something is eating through something else refers to one substance dissolving another, although it might also refer to pests such as termites gnawing on wood, and to say that one is being eaten alive is figurative and alludes to being swarmed by mosquitoes or biting insects. To eat high off the hog is to live well and prosper, from the notion that the best cuts of pork are located on the upper part of the pig’s body. To say that one has another person eating out of one’s hand (or the palm of one’s hand) suggests that the other person has been tamed, as when someone succeeds in getting a wild animal to eat food in this manner. â€Å"Eat up!† is a friendly admonition to partake in a meal. â€Å"Eat, drink, and be merry† carries the same sentiment, although the original expression concluded fatalistically, â€Å"for tomorrow we die†- a comment uttered at a feast on the eve of battle. When one is told that one looks good enough to eat, the speaker is comparing one’s attractiveness to the visual appeal of delicious-looking food. Meanwhile, assuring someone that one, or another person, â€Å"won’t eat you† is in response to the person assured being apprehensive about approaching or meeting someone because the other person seems imposing or threatening or the first person is shy. â€Å"Let them eat cake† was supposedly a callous response by a member of royalty to a report that peasants were too poor to afford bread. However, it is wrongly attributed to Marie Antoinette, queen of France at the time of the French Revolution, who was reportedly generous to the indigent. A similar remark, referring to the crust of pà ¢tà © rather than to cake, was rumored to have been uttered by another French queen more than a hundred years earlier and is likely the source of the misattributed quote. To say that someone is mad enough to chew (or eat) nails suggests hyperbolically that the person is gnashing his or her teeth out of anger so passionately that he or she could easily gnaw through metal. â€Å"Real men don’t eat quiche,† dating from the trendy popularity of the egg dish during the 1970s, suggests that the delicacy does not appeal to masculine taste in the way that, say, a piece of steak would. To say that a room is so clean, one could eat off the floor hyperbolically concludes that it has undergone such a painstakingly thorough cleaning that the floor is safe for placing food on. â€Å"You are what you eat,† originating early in the nineteenth century but repeated over the years and popularized during the 1960s, suggests the rather obvious notion that one’s diet determines the condition of one’s body. On a related note, the admonition to â€Å"eat your Wheaties† derives from the reputation of that brand of cereal for being particularly nutritious; one who wishes to be successful is encouraged to partake of it. â€Å"You can’t have your cake and eat it, too† means that one cannot simultaneously continue to enjoy the fact that one possesses something while consuming it or using it up. A reference to eating someone’s face has one of two meanings, depending on context. Denoting anger, it means that someone is so furiously confronting someone else that he or she is metaphorically devouring the other’s face. By contrast, people kissing passionately are sometimes said in humor to be eating each other’s faces. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Loan, Lend, Loaned, LentHonorary vs. Honourary